SUMMER / AUTUMN 26
THE LAB
We will be designing every aspect of our brand, from logos, to website, products, sourcing materials, suppliers and arranging prototypes.
Our story
NUL Standard
Our commitment
Why we started
NUL Standard was founded out of a deeply personal experience. The founders went through a difficult period trying to conceive, and kept running into a recurring thread, chemical exposure in everyday cycling apparel.
PFAS, Formaldehyde-based finishes, Toxic dyes, Plasticisers
Not rare exceptions. The industry standard, found in mainstream and well-regarded brands alike.
If a chemical load like that is worn routinely, by the same people, what is the cumulative effect on health?
Nobody making cycling kit was asking that question.
ZeroHarmfulChemicals
ZERO TOXINS
Pillar One
ZERO NONSENSE
Pillar two
ZERO COMPROMISE
PILLAR THREE
ZERO PLASTIC
COMING SOON
FOUR ZEROS
FOUR PILLARS
The fabric
What goes on your body matters
Every fabric we use is Oeko Text Standard 100 certified from our suppliers. OEKO-TEX fabric certified means the textile has been tested and proven free of harmful levels of toxic chemicals. ZERO.
Rider health is not a brand value chosen for positioning. It is the reason the brand exists.
Our journey
THE LAUNCH
WINTER 26/27
FIELD TESTING
Testing our gear against winter conditions to eliminate known winter failure points. This active engineering phase guarantees that every garment delivers flawless thermal stability.
SPRING 27
MEMBER LIST
Members on our priority list will receive the final technical breakdowns, behind-the-scenes lab testing parameters and exact product pricing windows. Members will also have early access to S/S 27 collection.
AUTUMN 27
HARD LAUNCH
Our maiden commercial release will introduce the signature winter line. Production runs will be strictly capped in the first drop to ensure absolute chemical certification quality across every single delivered piece.
