The Club
How the club works. Points, tiers, rewards and what each tier gets you. Your own balance and benefits are in your account.
About the club
What is The Club?
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Our loyalty programme. You earn points when you shop and when you do a few other things we count, and those points do two jobs: you can spend them on rewards, and they move you up through five tiers. Each tier adds something. Better earning, products kept back for members, and at the top, a hand in what we make next.
It is not a discount scheme. Nothing here knocks money off at checkout.
How do I join?
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Create an account and you are in. There is nothing to opt into and nothing to pay.
Where do I find my account?
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Sign in and open your account. The Club sits in the menu alongside your orders, with your balance, your tier, what you can earn and your full history.
Points
How do I earn points?
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You earn 1 point for every 1 DKK you spend, worked out on the items in your order, before tax and delivery, and after any discount. You also earn for creating an account, your first order, your birthday, leaving us a review, following us on Strava, Instagram, Spotify, YouTube or Facebook, and referring friends.
Your account lists every one of these under Ways to earn, with the exact points and how to claim.
What can I spend points on?
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Rewards in your account. Some are products, some are things we arrange by hand. What is available depends on your tier. See Rewards in your account for what you can claim right now.
Can I exchange points for money?
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No. Points are not cash and cannot be cashed out, transferred or refunded.
Why do I have two point totals?
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Because they answer different questions. One is what you have left to spend. The other is what you have earned towards your tier.
Spending points does not cost you your tier. The two totals move independently, so you can claim a reward without sliding back down.
Do all points count towards my tier?
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Most do. Points from orders, your first order, creating your account and successful referrals all count towards your tier as well as being spendable.
Points for your birthday, reviews and social follows are yours to spend but do not move your tier. We would rather you climbed by riding in our kit than by clicking links.
Do my points expire?
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Points you have not spent expire 12 months after you earn them. Your tier progress does not expire.
Your account shows what is due to expire and when.
The five tiers
What are the tiers?
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Domestique, Rouleur, Puncheur, Grimpeur, Directeur. You start at Domestique and climb on the points you earn towards your tier.
What does each tier need?
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Domestique starts at 0. Rouleur is 2,000 points, Puncheur 5,000, Grimpeur 10,000 and Directeur 20,000.
At 1 point per DKK, Rouleur is roughly 2,000 DKK of orders.
What happens when I reach a new tier?
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It arrives on its own. Nothing to claim. New benefits appear in your account, and any rewards or products held back for that tier become available.
Do higher tiers keep what the lower ones get?
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Yes. Every tier includes everything below it. Grimpeur has the Rouleur and Puncheur benefits as well as its own.
Do I earn points faster at higher tiers?
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From Rouleur, yes. Rouleur earns 1.05× on orders, Puncheur 1.1×, Grimpeur 1.15× and Directeur 1.25×. Domestique earns at the standard rate.
Do I have to keep earning to stay in my tier?
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Yes. Each tier asks you to re-earn a fifth of what it took to reach, within 18 months. For Rouleur that is 400 points; for Directeur, 4,000. Do it at any point in the 18 months and the clock starts again from there.
Domestique asks for nothing. Nobody is ever removed from the club for going quiet.
What happens if I do not?
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You move down one tier and start that tier from its own threshold. There is no grace period, and it cannot be undone by spending later. You climb back the normal way.
Your account tells you what you need and by when, well before the date.
Ways to earn
What can I earn points for?
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Orders, at 1 point per DKK. 250 for creating your account. 500 on your first order. 250 on your birthday. 200 for an honest review after your first order. 100 each for following us on Strava, Instagram, Spotify, YouTube and Facebook. 1,000 for every friend you refer who orders.
The list in your account is the live one, and it is where you claim the ones that need claiming.
Can I earn without buying anything?
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Yes. Creating an account, your birthday, the social follows and referrals all earn without an order of your own.
Can I earn the same thing twice?
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It depends. Order points have no limit. Your birthday comes round once a year. Creating an account, your first order and each social follow are one-offs.
How do the social follows work?
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Follow us, then claim it in your account. Nobody can check whether you actually followed, so we take your word for it, which is also why those points do not count towards your tier.
How do I get points for a review?
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Leave us an honest review after your first order, then claim it in your account and send the link. Somebody reads it before the points go on.
How do I add my birthday?
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In your account, under The Club. Add it once and the points arrive each year.
Rewards
What can I claim?
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Whatever is in the reward list in your account. That changes as we add things, and some rewards need a certain tier before you can claim them.
How do I claim a reward?
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Open The Club in your account, go to Rewards, and claim the one you want. Points come off your spendable balance, not your tier.
Do rewards cost money as well as points?
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No. A reward is claimed with points.
Can a reward run out?
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Yes. Some are limited, and some are real products with real stock. Your account only shows what is genuinely available, and tells you when something is close to gone.
Why can I not claim a particular reward?
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Either it needs a higher tier, or you do not have the points yet, or it is limited and you have had your share. Your account says which.
Referring friends
How does it work?
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Open The Club in your account, find Refer a friend, and share your link. When someone uses it and their first order qualifies, you get 1,000 points and they get 500.
Do I have my own link?
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Yes. Every member has their own, and it is in your account.
How much does my friend need to spend?
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Their first order needs to be 750 DKK or more, before delivery.
When do my points arrive?
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30 days after their order. That is the return window. We wait for it to pass so the points are not taken back off you.
What if my friend sends their order back?
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The referral points come off again. They were earned on an order that did not stand.
How many friends can I refer?
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There is no limit on the total. There is a sensible cap on how many can be counted in a single week, which no genuine referrer will ever reach.
Can I refer myself?
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No. A second account of your own is not a referral, and we check.
Member benefits
What do I get for climbing?
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It changes by tier and we add to it. Rouleur brings earlier access to launches and colourways kept for members. Puncheur adds a say in what we make, faster support and a gift once a year. Grimpeur adds crash replacement and prototype testing. Directeur adds working with us directly on products, private launches and events.
Your account lists exactly what your tier includes, and what the next one adds. That list is the accurate one.
How do I use a benefit?
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Most need nothing from you. They are simply true once you reach the tier. The few that need asking, like crash replacement, have a form in your account.
Are all the benefits available right now?
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Some are things we run when we run them. A launch, a vote, a prototype, an event. Those appear in your account when there is one to take part in, rather than sitting there as a promise. If you cannot see it yet, there is nothing running.
Crash replacement
What is it?
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If you go down and damage your kit, Grimpeur and Directeur members can ask us to replace it. We look at what happened and decide.
It is not insurance and we do not pretend otherwise. It is something we do for members who have earned it, within limits we are upfront about.
Who gets it?
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Grimpeur and above.
How do I claim?
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Open The Club in your account, find Crash replacement, pick the item, tell us what happened and add a photo. It comes to us to look at.
How long do I have?
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12 months from buying the item.
How many claims can I make?
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One per item in any 12 months, and no more than three crash replacements in total in any 12 months.
What happens after I send it?
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Your account shows where the claim is up to. If we cannot approve it you will see why, in plain words.
What is covered?
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Crash damage, on kit bought in the last 12 months, by you. Wear from use, damage from washing it wrong, and anything lost rather than damaged are not covered.
If you are not sure, send the claim and let us look. We would rather see it than have you guess.
Your account and history
Where do I see my points?
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Sign in and open The Club in your account. Both totals are at the top, with your tier and how far you are from the next one.
Can I see how I earned them?
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Yes. Points history lists every entry with a date and where it came from, including anything that has been taken back off. Referrals have their own history alongside it.
Can I see what is about to expire?
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Yes, in your account, before it happens.
What happens to my points if I close my account?
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They go with it. Points and tier progress belong to the account and are not transferable. See our privacy policy for what we hold and how to have it removed.
Returns and refunds
What happens to points if I send something back?
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The points for the part you returned come off. If you return a whole order, all the points from it come off, including any first-order bonus.
Could that drop me a tier?
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It can, if it takes your tier total below the threshold. It is the same total either way. We are not going to leave you in a tier an order paid for and then went back.
What if my spendable points are already gone?
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Your balance can go to zero but not below it. If you have already spent points from an order you returned, we absorb the difference rather than chase you for it.
What about a referral that gets refunded?
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The referral points come off, for both of you.
Still stuck? Use the form on our Contact page and tell us your order number. Full rules are in our terms.